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Search Engine Optimization is a process of improving traffic
to a website
and being listed in search engines.
SEO has several different target areas. Local
Search, Image Search, and Industry
Search. Optimizing a website to be listed in
search engines primarily involves
editing the content of the site and it's coding to
increase specific keywords to be
indexed by search engines.
There are two methods-White Hat SEO and Black Hat
SEO
White Hat SEO is the method that Coastal Web Designs
strictly follows.
White Hat conforms to the search engines guidelines and
involves no deception.
Black Hat SEO attempts to hide text by
using a color that is similar to the page background or
positioned off screen as one example. Search Engines tend to
penalize a site for Black Hat.
Our process of SEO includes the following checklist:
Domain Name
File Names
Page Content
Layout & Design
Page Titles
Robot.txt File
Title Tags
Meta Keywords
Header Tags
Meta Descriptions
Headings
Bold Text
HTML Sitemap
XML Sitemap
Optimize Images & Alt Text
Redirects
Code
Analysis of Competitor Sites
Link Development
Check Flash Content
Page Load Times
No Frames
Validation by W3C Guidelines
As you see, there is quite a process of a website getting a
great ranking in search
engines. Some web designers, will
design your site for you and never worry about SEO
and your company website will be
available on the internet if, you tell someone it's exact
address but, the rest of the public on the internet will
never find it. We configure SEO in
all new websites that we
design. We offer Redesigns or SEO Packages for existing
websites. If you have any questions about SEO for your
website please feel free to contact us.
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