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Search Engine Optimising

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Search Engine Optimization is a process of improving traffic to a website and being listed in search engines. SEO has several different target areas. Local Search, Image Search, and Industry Search. Optimizing a website to be listed in search engines primarily involves editing the content of the site and it's coding to increase specific keywords to be indexed by search engines.

There are two methods-White Hat SEO and Black Hat SEO.

White Hat SEO is the method that Coastal Web Designs strictly follows. White Hat conforms to the search engines guidelines and involves no deception. Black Hat SEO attempts to hide text by using a color that is similar to the page background or positioned off screen as one example. Search Engines tend to penalize a site for Black Hat.

 

Our process of SEO includes the following checklist:

 

Domain Name

File Names

Page Content

Layout & Design Page Titles

Robot.txt File

Title Tags

Meta Keywords

Header Tags

Meta Descriptions

Headings

Bold Text

XHTML Sitemap

XML Sitemap

Optimize Images & Alt Text

Redirects

Code

Analysis of Competitor Sites

Link Development

Check Flash Content

Page Load Times

No Frames

Validation by W3C Guidelines

As you see, there is quite a process of a website getting a great ranking in search engines. Some web designers, will design your site for you and never worry about SEO and your company website will be available on the internet if, you tell someone it's exact address but, the rest of the public on the internet will never find it. We configure SEO in all new websites that we design. We offer Redesigns or SEO Packages for existing websites.

If you have any questions about SEO for your website please feel free to contact us.


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